A collection of my writing - ideas, thoughts, and observations about projects I'm working on.

A collection of thoughts, ideas, and essays from my projects and interests


My name is Michael Lukich. I’m a Marketing Analytics professional with over 20 years of experience across companies of all sizes and industries.

I always have numerous active projects that I’m constantly writing about. My interests include personal growth, data, technology, business, poker, strategy, and more. I created this website as a place to share that writing broadly. You can think of it as a personal blog or newsletter. But ultimately, it is a collection of my thoughts or ideas that interest me.

I’ve moved my poker work to Solver School. It contains the most comprehensive poker solver education content available. I am currently in the process of transitioning away from the business. Enrollment in courses will be closed on November 22, 2024.

Contact me here if you’d like to get in touch. I’m open to discussing collaboration or other professional opportunities. I’m also on Twitter and YouTube. Thanks for reading.

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