A collection of my writing - ideas, thoughts, and observations about projects I'm working on.

A collection of thoughts, ideas, and essays from my projects and interests


My name is Michael Lukich. I’m a Marketing Analytics professional with over 20 years of experience across companies of all sizes and industries.

I always have numerous active projects that I’m constantly writing about. My interests include personal growth, data, technology, business, poker, and more. I created this website as a place to share that writing broadly. You can think of it as a personal blog or newsletter. But ultimately, it is a collection of my thoughts or ideas that interest me.

I’ve moved much of my poker work to Solver School. You can sign up for my newsletter there to get free solver content delivered to your inbox regularly. I also have several training courses, including The Solver Masterclass, the most comprehensive poker solver education course available.

Contact me here if you’d like to get in touch. I’m open to discussing collaboration opportunities, coaching arrangements, etc. I’m also on Twitter and YouTube. Thanks for reading.

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